View is a premier trend-forecasting publication considered an "industry bible" for fashion, textile, and lifestyle professionals.
It is published by Metropolitan Publishing BV and headed by editorial director David Shah.
Unlike consumer-facing fashion magazines (like Vogue or Elle), View is a B2B (business-to-business) tool used by designers, brand strategists, and retailers to predict what consumers will want to wear and buy 18 to 24 months in advance.
About Issue 154 The Forecast Issue AW 2027/28:
What Is Value Today?
Value may be only a word, but in fashion it has reached a pivotal moment. The collapse of trust, the crisis surrounding garment price tags and the justification behind terms such as “value for money” have become pressing issues.
Amid a cost-of-living squeeze, consumers complain loudly about price gouging, profiteering and declining quality—especially at the luxury end of the market.
The industry therefore faces a growing obligation to explain what buyers receive for every euro or dollar spent: the familiar American idiom “bang for your buck”, meaning the highest benefit or effectiveness for the money paid.
For companies, the answer may seem straightforward: explain the costing structure. Raw materials, CMT costs (cut, make and trim), distribution and finally margin. Yet the equation is not so simple. At every stage there is a variable that cannot be reduced to accounting alone—the critical “x factor” of quality. It is this element that ultimately justifies the promise of “value for money”.
But what, exactly, does “value” mean?
About David Shah:
David Shah is a legendary figure in the forecasting world. Based in Amsterdam, he is a consultant for major global brands in the automotive, pharmaceutical, and fashion industries.
"Designers know everything already. What they need is not more information but confirmation." — David Shah
He is also responsible for other major industry publications, including Viewpoint Colour (produced in collaboration with Pantone) and the Pantone View Colour Planner.
Cover artist: Nick Fancher UNSPLASH
David Shah. View publications
